Services
Increase revenue and acquire more customers through better product communication and content, effective growth marketing, and better tools and sales materials.
Product Marketing
Product marketing is the process of bringing products to market and keeping them there. Successful product marketing initiatives combine aspects of and inputs from marketing, product, sales, and customer success.
If you need help with any of the following, I can help:
Developing unique selling propositions for your product.
Developing go-to-market strategies and processes.
Preparing for a product launch.
Productizing your services and packaging your offering.
Clarifying user and buyer personas and ideal customer profiles.
Customer research and interviews.
Sales enablement: training sales teams on articulating the benefits of your product and developing materials such as one pagers and sales decks.
Marketing Automation
There are many kinds of marketing automation solutions such as email marketing tools, adtech platforms, and more comprehensive suites like Hubspot and Marketo. Every business is different and so are the right tools for them. I can help you with:
Choosing and implementing the right platform solution such as Hubspot or Marketo.
Reviewing and implementing advertising automation tools such as Smartly.io or Mailchimp.
Custom integrations with Zapier and similar tools.
Building and developing lead nurturing flows.
Implementing analytics and tracking.
Content & SEO
Great content identifies your target audience’s pain points and educates, engages, and delights them.
I write high-quality expert content on topics such as ad tech, online marketing, e-commerce, virtual and augmented reality, and other facets of digital business. All content is optimized according to SEO best practices.
Here are examples of content I can help you with:
Blog posts
Case studies
Short- and longform video
Webinars
Opinion pieces
Long-form guides and e-books
Trainings & Presentations
Using consultants can be very effective in different scenarios, but what you ultimately want is a skilled in-house team for the most critical tasks.
I don’t just want to build things for my clients, I want your employees to become better at what they do. So if you want to increase the know-how of your internal teams, I can also provide training in all of the subjects above (and more).
I can provide training in multiple formats, customized to different expertise levels:
Longer courses
One-off talks and workshops
A set of team training sessions
Other services
Need something else? Get in touch and let’s find out how I can best help your company succeed.