Product & Growth Marketing For B2B SaaS Businesses

I help you get more customers with better messaging and growth strategies.

Creating effective software marketing is hard.

Marketing software products is not easy. You want to stand out from the competition, but easily end up with bland lists of features, which will fail to convince buyers.

Your product deserves better!

You need to reach the right people, and let them know why your product is amazing and how it solves their pain points.

I’m here to help.

Don’t take my word for it

  • “Petteri delivers extremely high quality content quickly and consistently. It has been a major help in scaling our content marketing efforts across new verticals and audiences."

    Annaleena Kuronen

    Chief Marketing Officer (acting), Varjo Technologies

  • “Our collaboration has been great! Petteri has helped tremendously in positioning us as a trusted expert in the digital commerce space"

    Sami Mäkelä

    CTO & Co-Founder, Contrast

  • andreas headshot

    "Petteri has successfully developed and executed growth marketing strategy and tactics for us, helping us better reach and convert our ideal customers."

    Andreas Stenman

    Co-Founder & CEO, Focal.inc

Create narrative and content that sell.

I’ve worked with some of the world’s biggest tech companies and smaller startups alike. I’ll help you craft effective narratives and value propositions, use the right kind of automation and content to get more customers, and develop internal product & growth marketing processes.

Learn more about my services below.

  • Want to develop your value proposition or sales materials or build a product marketing process? Let’s talk.

  • I can develop growth strategies, do ad audits, or serve as a fractional Head of Growth.

  • Planning to implement e.g. Hubspot or Marketo? I’ll help you choose and implement the best system for your needs.

  • I create high-quality, SEO-optimized expert content on topics such as ad tech, online marketing, e-commerce, virtual and augmented reality, and other facets of digital business.

  • Need something else? Get in touch and let’s find out how I can best help your company succeed.

Your product is amazing. Let’s make sure your prospects know it too.

Get in touch and let’s discuss how I can help.

Here’s what happens once you click “Submit”.

  1. We schedule a call to discuss your pain points and needs.

  2. I’ll provide a proposal based on our call.

  3. I work together with you and your team on an on-going or project basis.

  4. You can sit back and enjoy the results.

Latest Blog Content

Blog - Petteri Jalonen
Apple Vision Pro: Great Marketing, and a Vision for the Future Most People Might Not Want
Apple Vision Pro: Great Marketing, and a Vision for the Future Most People Might Not Want

Will Apple Vision Pro be a revolutionary device for consumer adoption of virtual and mixed reality? Only time will tell, but it certainly has a few interesting ideas.

Read More →
Ideal Customer Profile (ICP) vs. Buyer Persona - Differences and Use Cases
Ideal Customer Profile (ICP) vs. Buyer Persona - Differences and Use Cases

Ideal customer profiles (ICP) and buyer personas are both great tools for successfully marketing your product. But what are the differences and how to use them together?

Read More →
What is Product Marketing?
What is Product Marketing?

In this article, you’ll learn what the definition and core responsibilities of product marketing are, when should you hire for it, what to look out for when getting started, and what the talent market looks like.

Read More →
4 Unpopular Truths About Digital Marketing for 2023
4 Unpopular Truths About Digital Marketing for 2023

The past decade was glorious for marketers. As transactions of all kinds moved online, social media grew exponentially, and the amount of data available exploded, it seemed like the party would never end. But things are starting to change.

Read More →